Six nights a week between now and November, a crew of 20 or more
paid canvassers will be knocking on doors in Oregon to extend the
political reach of the union movement.
The canvassers are signing people up as members of Working America,
a five-year-old “community affiliate” of the AFL-CIO.
Oregon is one of 10 states where Working America has an active presence.
Nationally, the non-partisan group claims over 2 million members.
By the end of March, the three-year-old Oregon chapter counted 52,000
members. That number is growing by 2,000 a week, said Working America
organizer Graham Trainor. And the goal is 100,000 by Labor Day.
Oregon has one of the strongest chapters, in part, because local
affiliates of the Oregon AFL-CIO have chipped in to help fund the
canvass.
Working America was started as a way for people who don’t
have a union in their workplace but who sympathize with the economic
fairness political agenda of the union movement. Dues are optional.
There are no meetings. Members receive political communications
from the group six to 35 times a year via e-mail, phone, or infrequently,
by mail. Trainor said after a two- to five- minute conversation
with canvassers, two-thirds of the people they talk to agree to
sign up, and about one in 10 of those make some contribution. Canvassers
don’t knock on the doors of AFL-CIO-affiliated union members.
People can also join via the group’s Web site: www.workingamerica.org.
So far, the canvass has focused on swing districts where voters
can have the most impact. This year, that means Oregon’s 5th
Congressional District, where the resignation of Democrat Darlene
Hooley (a member of Working America) means the race to replace her
will be a competitive one.
Trainor said the group expects to try to increase member participation
as it matures. For now, though, it’s a way for the Oregon
AFL-CIO to reach out directly to a larger public with political
messages focused on issues like health care, education, retirement
security and outsourcing of jobs.